WHAT IS AN AUTORESPONDER?

An automated letter response system that is linked to an e-mail system.

HOW DO AUTORESPONDERS WORK?

First a message is typed and uploaded into the system and then keyed to "activate" by words place in the "subject line" of the e-mail. For example, lets say that Fanny's Bunn Covers, Inc. wants to post an autoresponder letter that sells her designer stove burner covers. First she would type in her strong sales letter and upload that into her autoresponder, next she would set that autoresponder to "trigger" with words in the subject line, like: MORE BUNN INFO. Next she would select the address where this letter is like BunnInfo@bunncovers.com . The first part of this address is place where the actual business account is. After the @ is the address of her domain site where the autoresponder resides and the MORE BUNN INFO tells what letter to send.

Now lets say Sally reads something about the Bunn Covers and hits a link to request more information - a link that Fanny has posted on her autoresponder that contains all the information above. When Sally sends this message it is picked by the autoresponder the INSTANT it hits the e-mail box. The autoresponer instantly sends Fanny's Bunn Covers sales letter to Sally's e-mail address. This is all done instantly. In fact, Sally's letter was answered in seconds without Fanny ever going through her e-mail. Sally got the information she requested in her e-mail box with in 1 to five minutes of clicking on Fanny's autoresponder link.

WHAT ARE THE USES FOR AN AUTORESPONDER?

Most autoresponders are used to send sales letters or more information about products or services to an interested client. They can also be used to send catalogs to clients, to send confirmation messages, confirmation order messages. They can be used to send order forms. They can be used to notify client that you are on vacation and will not be answering your e-mail for a while.

WHERE WOULD YOU USE AN AUTORESPONDER LINK?

You can use an autoresponder link any place where you are dealing with potential clients or advertising to the general public. For example:

1. Post your autoresponder link in a chat room...send everyone a catalog.
2. Post your autoresponder link at the end of each e-mail you send - to send a sale letter.
3. Post your autoresponder link on message boards.
4. Post your autoresponder link on other web sites.
5. Post your autoresponder link at link exchange boxes.
6. Post your autoresponder link anywhere with your URL.

WHERE DO I GET MY AUTORESPONDER?

If you are a merchant in Integrity Tech City your free autoresponder is waiting for you. If you are not a merchant in Integrity Tech City, most domain sites have cgi programs that are set up to handle autoresponder letters, catalogs and so on. Type off a note to your domain provider and ask about this service. If they do not offer the autoresponder service drop us a note and we will be happy set one up for you. E-mail Us .

HOW DO I SET UP MY AUTORESPONDER?

If you have a store in Integrity Tech City it is very easy. Just type up the sales letter you wish to send or copy your catalog from your web site (no pictures or graphics) or order form of whatever you want on your autoresponder. Remember to keep your sales letter general and use a general greeting. Copy and paste this into your e-mail box. Type: Autoresponder letter for "your biz here" in the subject box. Next type a note to the webmaster explaining what kind of message this is: Sales letter, catalog, e-mail forwarding, or whatever and that you want this posted on your autoresponder. Pick a subject header like: Requested Book Information or Requested Info From Fanny's Bunn Covers, etc. Hit send.

STEP BY STEP:

1. Type up a strong sales letter, catalog or message or copy whatever text you want..
2. Copy and paste this into your e-mail box.
3. Type: Autoresporder letter for "your business here" in the e-mail subject box.
4. Type in the Subject title you want used for YOUR AUTORESPONDER i.e. Requested Catalog...etc. This is what will be in the subject area when your clients get your letter.
5. Type in a note to the webmaster on what you are sending Sales letter, catalog, etc.
6. Hit send.

DO NOT SEND

1. Do NOT send graphics or pictures or banners with your text.
2. Do NOT send text in html code.

WHAT HAPPENS THEN?

We will copy and paste your autoresponder letter or catalog into your special account space and assign you an autoresponder e-mail address. We will then e-mail this address back to so that you can use it where ever you want. Your address will look something like this: BookInfo@integritytech.com or FannyCovers@integritytech.com. Once you have this address you can use it any where you want.

WHAT IF I WANT TO CHANGE OR UPDATE MY LETTER OR CATALOG?

If you have a Small store in Integrity Tech City you can update and change your autoresponder letter or catalog twice a year. Medium stores 4 times a year and Big business stores 6 times a year. This is a free service. Just follow this same steps as before and send up the new letter or catalog you wish to replace to old. Be sure to include a note to the Webmaster that you are sending a REPLACEMENT autoresponder letter. This also goes for mistakes you made in your letter or catalog, you must send a replacement letter we will not go up and edit your letter line by line.

IS THERE A SIZE LIMITATION ON MY AUTORESPONDER LETTER OR CATALOG?

Yes. While the space in the autoreponder is very flexible, the space in most e-mail server accounts is not. It is a good idea to limit your letter or catalog to about 10 pages.

DO YOU HAVE ANY TIPS ON WRITING A GREAT AUTORESPONDER SALES LETTER?

Yes, keep these things in mind when writing your autoresponder sales letter.

1. Begin with a greeting that reminds them that they "REQUESTED" this information from you. You can use something like: Thank you for requesting more information about.... . Remember that some people get tons of e-mail and may forget this and if you do not remind them, you could be turned in as a spammer or for sending unsolicited e-mail.
2. Write in a natural tone...like you are sharing something wonderful with a friend.
3. Get your reader involved by writing a "hook line" that draws them in to read more. Start with something outrageous: Have you ever found and elephant in your freezer? OR start with some exciting news about your product: We are very proud to introduce that Fanny's Bunn covers now comes in 32 designer colors. Or ask a question: Are you tired of the same old tired menu?
4. Write a linking or tie in line or two that will pull your reader into introducing your product or service. Examples: (HOOK): Have you ever found and elephant in your refrigerator? (Linking) Well you might, if you had our new peanut butter malts in your freezer. It has the great taste that even elephants flip over.
5. Be PERSONAL with your sales letter and use YOU and YOUR rather than "it" and "the." By using the YOU and YOUR approach in your letter it lets your client claim ownership of the product... In other words you are writing like he already owns it.
6. Build value in your product. Explain the good points, the uses, the service for each product. Let your client see it, smell it, taste it, touch it. Show HOW it will solve their BIG problem.
7. Give them a VALUE price before you list the actual price. Example: Seen in stores everywhere for $400.00...but in this limited offer, you can get yours for just $59.99.
8. Offer them a deal they can't refuse.... Order in 48 hours and we'll send you a stuffed elephant free!
9. Sweeten the pot... Example: Order in 36 hours get the stuffed elephant and free shipping!
10. Add a bonus for fast orders. Example: Order in 24 hours and get the stuffed elephant, free shipping AND 20% off certificate on your next order! A 50.00 value!
11. Give them the take-away. Example: But hurry this is a limited time offer.
12. Ask for the sale. Example: Order your's now.
13. Provide a complete order form.
14. Explain about delivery and shipping.
15. Give complete company contact information and mailing directions.
16. Proof read your letter carefully...and let someone else proof it too.
17. Run and use your spell checker.

Congratulations you just wrote a dynamite sales letter! Copy it and e-mail it to your autoresponder.